Watch Promotional Video: I.TARU Autumn/Winter Film
Hello,
I’m Ishida, the owner of I.TARU, a Japanese-made self-winding wristwatch brand.
We’ve recently released our Autumn/Winter watch promotional video. The video beautifully contrasts the darker tones of its music with the serene autumn landscapes of the Tohoku region, highlighting the elegance of the I.TARU CLASSIC wristwatch through visual storytelling.
Many of our customers, both in Japan and overseas, have shared that Japanese craftsmanship was a deciding factor in their purchase. The I.TARU CLASSIC is crafted at the Akita factory of Kyowa Seiko Co., Ltd., a location that reflects Japan's unique seasonal beauty. This seasonal inspiration is at the heart of our watches, and we aim to capture it through these videos, planned for release 3–4 times a year as part of our brand identity and promotional video production.
The video features music by Seiji Takahashi, an Aomori-based musician known for his fusion of natural and electronic sounds. His work adds depth to the video and helps communicate the product’s value proposition more clearly. His album can be explored here:
Discover Seiji Takahashi's Album
We are not professionals in filmmaking, but we continuously strive to improve the techniques of showcasing our watches in ways that bring them to life. Our goal is to create great promotional videos that feel authentic, memorable, and true to the watch itself.