AXIS Featured by Watch Influencer watchman7247japan
This is Ishida, founder of the Japanese automatic watch brand I.TARU, established in 2022.
Today, I am delighted to share some wonderful news with you.
Our recently released gold-tone automatic watch, AXIS, featuring its distinctive center-open design, has been featured on Instagram by the Japanese watch influencer watchman7247japan.
Before reading further, I would love for you to take a look at the post below.
Pay special attention to how the unique center-open architecture, the beautifully finished gold movement plate with traditional perlage decoration, and the overall quality of the watch are captured in both the photographs and the unboxing video.
https://www.instagram.com/p/
Watch the unboxing video here.
As someone who also enjoys photographing watches, I know how much time, patience, and passion are required to create images like these.
What impressed me most was that the photographs do much more than simply showcase the watch. They beautifully express the character of a mechanical timepiece and the philosophy behind AXIS.
I am sincerely grateful for the care and dedication that went into this presentation.
After spending time with the watch, watchman7247japan shared the following impressions.
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"A mechanical watch that never hides its true nature."
AXIS is a skeleton watch that lets you appreciate the movement of its gears and mainspring, allowing you to experience the living heart of mechanical watchmaking.
Its signature center-open dial reveals the beautifully finished gold movement plate, decorated with traditional Japanese-style perlage, creating elegant reflections as light moves across its surface.
The 38mm case and slim 8.9mm profile make it an ideal companion for everyday business wear.
Inside beats the reliable Japanese-made MIYOTA Cal. 90S5 automatic movement, renowned for its durability and performance.
Finally, one statement particularly resonated with me:
"A high-quality Japanese mechanical watch can inspire the same confidence in business as many luxury watches."
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Reading those words, I couldn't help but think:
"Yes—that is exactly what I wanted AXIS to represent."
Since founding I.TARU, my goal has never been to create watches simply for the sake of design.
Instead, I have wanted to build business watches that inspire confidence during meetings, negotiations, and professional interactions while showcasing the craftsmanship of Japanese manufacturing.
Having someone independently recognize and express that vision is incredibly encouraging.
For a young independent brand like ours, there is no greater compliment.
If you enjoy discovering Japanese microbrands and mechanical watches, I highly recommend following watchman7247japan.
Their account introduces many fascinating independent watchmakers and offers thoughtful reviews of Japanese watch brands.
Finally, I would like to extend my heartfelt thanks to watchman7247japan for their generosity, their outstanding photography, and the time they devoted to introducing AXIS.
At I.TARU, we will continue working together with our manufacturing partners in Japan and with supporters like you to build a brand that represents quality, trust, and Japanese craftsmanship.
Thank you, as always, for your continued support.
Ishida
Founder, I.TARU