Meet Us at Oyaji Fest in Azabu-Juban in Tokyo, Japan

I'm Ishida, the brand owner of "I.TARU," a Japanese-made automatic wristwatch brand founded in 2022.

Last weekend, I had the pleasure of attending the "Ikasu! Oyaji Fest," a collaborative pop-up event held for the first time in six months! Thank you to everyone who visited. Located in Azabu-Juban(in Tokyo), the event drew a significant crowd, and we were thrilled by the enthusiastic response.

During the event, I noticed two main types of visitors to our booth. The first group were fans of automatic wristwatches, drawn to our reliable models designed for everyday use. The second group consisted of those currently wearing Apple Watches, who are considering transitioning to a luxury watch.

"I.TARU Watch" - A Japanese-Made Automatic Wristwatch for Any Occasion

Compared to antique or high-end watches, our "I.TARU watch" is crafted with a design that complements business attire while maintaining high functionality. We received wonderful feedback from visitors who already own automatic watches, saying, “I.TARU seems like a great watch for everyday use!”

For smartwatch enthusiasts, it was a pleasure to personally share the traditional appeal of automatic watches and see their interest grow.

At I.TARU, we will continue to provide timepieces of genuine value and strive to share news of upcoming events and new releases as soon as possible. We look forward to meeting you at future events and exhibitions!

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